Actress Melissa Mc carthy , whose latest movie “Ghosbusters” made her on the map of Hollywood most popular actress. Lately she announced the launch of her new clothing line Melissa Mc Carthy Seven7 Available at Macy’s. Melissa Mc Carthy Clothing line has a particularity in the fact it is only for women with size 10 and above.
Well most people might be thinking that is probably not a good move to label her clothing line as exclusively for “Plus size”, I will tell you yes it is one of the smartest move she could have ever made, because at least 70 percent of women in the US have a size 14 and above, now when you do the math you realize it is better for her to focus on a niche market who seems to have been neglected by the fashion industry . just like she stated :
“Women come in all sizes. Seventy percent of women in the United States are a size 14 or above, and that’s technically ‘plus-size,’ so you’re taking your biggest category of people and telling them, ‘You’re not really worthy.’ I find that very strange”
We should not forget that before Melissa Mc Carthy get herself into movie she originally move to New York in order to follow her dream to be a fashion designer, now it looks like her first love caught up with her and here she is now designing clothes. We all wish her good luck with her new venture!