The Rise of Stephen curry and Under Armour in NBA

Curry 2 sneaker

Stephen curry made under armour one of the coolest and hottest sneaker of the NBA since 2006, Under Armour has been trying to enter the most competitive market of sneaker who is currently dominated by Nike and Adidas, however last year the had their first major breakthrough with the introduction of Curry One sneaker. They had a huge sales growth thanks to the MVP and NBA championship winner Stephen Curry the raising star of Warrior Golden state.

Stephen Curry represent today a new era and generation of player who will dominate the NBA championship and business deals as his fellow Magic johnson , Michael Jordan and Lebron James in the years coming. According to under Armour CEO Curry One sold a record $153 million for the last quarter alone increasing their footwear sales category to 40% , which is a good sign of what could be the Curry sneaker collections in the future with someone like stephen curry backing the brand. This kind of number remind us what Michael Jordan and lebron james had done and are still doing with their respective  signature sneaker Jordan and Lebron through Nike.

No wonder why Under Armour extended their contract to 2024 with the new rising star, from a modest $4 million deal 2 years ago to a multi million dollar deal including share ownership of the company which makes stephen curry a part owner of the multi billion dollar company under armour.According to CEO kevin Plake, the company is projecting a sales revenue for 2017 at around $8 billion against $3 billion last year. with this kind of revenue we expect stephen curry now part owner of under armour  to see his  current $20 millions net worth rise to an astonish $100 millions knowing that he has his NBA salary and other endorsement deals with other companies in domain outside of sport. With the new Curry 2 dropped  and  their first game win against the Pelicans for the opening season last week, it looks like Curry Stephen is on the road to make the Curry Brand the new and hottest sneaker of the NBA.

Curry 2 is out! sooo Gooo Get it!!

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