The young money Rapper Tyga partnered with L.A. Gear to create his own sneaker line,following the footsteps of his mentor lil wayne AKA weezy Baby who partnered with Supra to launch his own sneaker line as well. L.A. gear’s liquid gold lights collection is more a remix of the L.A. Lights silhouette, who was very popular in the 80’s and 90’s with endorsement from the hottest celebrities at the time such as Michael Jordan,Paula Abdul and joe Montana.
L.A. Gear goal is to reinvent the brand to make it more attractive to millennials and generation Z. “I am thrilled to re-launch the iconic L.A. Gear brand, It made perfect sense to collaborate with Tyga who is on the forefront of both music and fashion, to bring a fresh perspective to a brand that was born so many years ago with fashion as its core.”said Lance Jackson VP of L.A Gear.
The shoes so far had been a success since its official release last march, even though Tyga made headlines these recent years in the wrong direction for dating underage girlfriend Kylie Jenner from the kardashian family, we should admit that relation helped boost his popularity and influence toward his fans not as a rapper anymore but mostly as kylie jenner boyfriend or should I say ex boyfriend since they officially broke up last week on the day of Tyga birthday. Let hope this will not affect all his businesses venture L.A. gear , T-Raww sneaker line and clothing line, because his popularity will certainly drop significantly for no longer be associate to kylie Jenner and will not end up like all the men that were related to that family , all destroyed .
