Rihanna shows the world that she is not only good at singing and making hit songs but she also has a very good business skills, earlier last week, she announced the launch of her new beauty and styling agency Fr8me , the Los Angeles based agency will help make up artists, hairdressers, stylists booked special event such as commercials, photo shoot and red carpet gigs.
To make this happen Rihanna partner with managing partner Benouit Demouy to create a platform that will make it easier for artists to book gigs, so far she has already signed up some big name in the industry such as Taraji P. Henson’s wardrobe stylist Jason Bolden, Jada Pinkett Smith hairstylist Marcia Hamilton , hairstylist Patricia Morales who style the pop star Fergie and of course Mylah Morales who is Rihanna personal makeup artist.With big names in the fashion and beauty industry already on board for this new beauty and styling agency, Rihanna new venture confirm a demand for this type of service. How clever the barbados Diva has been able to identify a need in that industry and capitalize on it to expand her empire? I guess she learned from her mentor Jay Z!
With a panoplies of business ventures on her belt already such as the $25 million deal she made with samsung to promote her next album and tour, a deal with Puma as a new creative director for their women wear collections, her latest fragrance RiRi by Rihanna released last summer and her socks collections, 27 years old Rihanna shows her fans that if she has not put any album out yet it’s because she had been busy working on building businesses, but we should be hearing of her new album coming out very soon, so stay tune!!